intents for pluggerz

At Intents Festival 2025, I worked on behalf of Pluggerz to raise awareness around hearing protection in a fun, engaging, and festival-proof way.

My role involved interviewing visitors, supporting on-site activations, and capturing spontaneous, high-energy moments on video. The focus was on creating content that both informs and entertains – fully adjusted to the festival crowd.

The first video went live within 24 hours and reached over 14,000 people. I also created a short recap video, highlighting the vibe of the day and the message we were there to share.

This project was a perfect example of how brand activation, social content, and social impact can go hand in hand and how protecting your ears doesn’t have to kill the vibe.

@pluggerzofficial Missie: Vind de persoon met de True Tone oordoppen. 🔍⏱️ Gaat dit lukken? #oordoppenchallenge #oordoppen #funnyvideo #intents #intentsfestival #intents2025 @Save Your Sound @Intents Festival ♬ origineel geluid - pluggerzofficial
@pluggerzofficial Hoeveel weet jij over oordoppen op festivals? Deze bezoekers deden de test 👂@Save Your Sound @Intents Festival #intents #intentsfestival #festival #muziek #oordoppen #gehoorbescherming #fyp ♬ origineel geluid - pluggerzofficial
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